Monday, August 20, 2012

Winx Club 2012 Canadian Toyline Launch!

/CNW/ - Toys"R"Us, Canada brought girl power to a whole new level with the launch of Winx Club fairies, a line of dolls modelled off the popular animated television series, Winx Club. To celebrate, more than 50 girls from across the GTA gathered atToys"R"Us to spread their wings on a fairy magical adventure.
"Toys"R"Us, Canada is delighted to be the go-to retailer for the Winx Club dolls in Canada," said Liz MacDonald, vice president of marketing, Toys"R"Us, Canada.  "We are proud to support a line that relays positive messages about empowerment, friendship and strength and wanted to celebrate this with an event that brought the magic of the Winx Club series to fans."
To mark the fairies' debut north of the border, Toys"R"Us transformed its Sherway Gardens store into an enchanted fairy land.  Chosen through an online contest, attendees were fitted for Winx Club dresses, their own set of wings, had their makeup and mini manicures done, created fun floral flip flops and showcased their dance moves in the Winx dance studio.
YTV's WOW! Patrol also helped spread Winx magic, visiting a total of nine Toys"R"Us stores and various Canadian attractions throughout the summer.  Winx Club fans can find the WOW! vehicles at their final tour destinations at the Canadian National Exhibition from Aug. 17 to Sept. 3 and the Pacific National Exhibition from Aug. 18 to Sept. 5.

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  1. It's great how these dolls seem to be doing so well isn't it? I sure hope they continue to sell well!