Winx Club Gets Ready to Spread Magic at Brand Licensing Expo 2013!

Winx Club is the popular brand that has over 15 million viewers every day through 115 broadcasters worldwide. The property includes over 130 enchanting animated episodes and two feature films, follows the adventures of a group of young fairies, combining action adventure comedy. Winx Club has an enthusiastic response among girls aged 4 to 10 to the tween / teen and boasts over 500 dealers across a number of categories with more than 6000 products developed.
 Fans will have an amazing surprise next year when it will be celebrating the 10th anniversary of Winx Club , which offers a fantastic opportunity to celebrate the extraordinary success of this much loved property for girls.
Many surprises in Serbia, starting with the new content. The sixth series is expected globally with 26 episodes and a sumptuous mix 2D and 3D animation; also a third film is currently in production - news that will pleasantly surprise fans all over the world. The timing of the anniversary is also full of activity thanks to an extensive program of events, promotions and strategic partnerships designed to engage all markets.
The fun continues on interactive field: fans from every corner of the globe can now attend the University of Alpheus thanks to the multiplayer game 'Winx Fairy School', which will be alnciato next Christmas.

Last but not least, the first e-commerce site dedicated to the Winx Club will open in autumn 2013 with exclusive products and activities dedicated to European audiences and Russian.

One of the core strengths of the brand Winx Club is its appeal for fashion and original style - a clear expression of how the 'Made in Italy' also has an effect in the world of animation. This power fashion is an integral part of the status of the brand, one of the most popular girls property in Europe, and is made possible thanks to the flexibility of Rainbow and professionalism in the field of fashion, with the ability to generate style guide available to meet all demands of the market, supporting the licensing partner with its internal department of Fashion Style.

Winx Club Season 6 Promotional Trailer!

I was not expecting them to be releasing this already, I would've thought they would at least wait a year. It is exciting never the less, and this season looks like it has an interesting plot, very different from the past. Can't wait for it!

Check it out, and share what you think about it in the comments!

Winx Still Going Strong On 10th Anniversary!

Ischia, July 22 - Six teenage fairies who have won the hearts of girls around the globe - the Winx Club - were celebrated at the Ischia Global Fest film and music festival on Sunday. The businessman and cartoonist who invented the Winx fairies, Iginio Straffi, and his team at Rainbow S.r.l., were awarded for the animated heroines who are celebrating their 10th anniversary this year. The Winx Club is a group of fairies who study magic at a school in the world of Alfea. They dress like hip teenagers, tussle with adolescent-type problems and frequently save the world from the powers of evil. Still going strong after a decade in stores and on screens around the world, Straffi confessed that his dream was "to turn the Winx into new the Barbies, cult dolls beloved by many generations, familiar objects not only to the littlest, but also icons to collect". Rainbow has become Europe's largest television animation studio, generating retail sales of 3.5 billion euros, and ranking 11th in the world for licensing, with 356 licensees, Straffi said. The Winx Club is broadcast in 150 countries. Fifty million Winx dolls have been sold. But Straffi noted that the Winx have come to appeal to a younger market over the years. The Winx were once aimed at girls aged five to twelve, but fans now tend to be four to eight years old, after which girls now gravitate to real-life characters on television series, Straffi said. Straffi plans to win back older girls and young women using the 10th anniversary for nostalgia, relaunching vintage dolls as collectors' items. 

After two Winx movies, plus another in production, Straffi is conceiving a new film project with Winx fairies interpreted by real actors. "It will be done sooner or later," Straffi said. The cartoonist recalled how stoking the brand has been a constant - and not always successful - effort over the years. "In some countries the phenomenon has never waned, while in other territories (the Winx) have been gradually overtaken. "We've managed to renew these fairies with stories and themes that are always new or current, like ecology, respect for nature, or even nature mythology. "Adding to the renewal, there have also been ice shows, plus live and cinematic productions that have made the brand grow year after year," said Straffi. In 2010, the animated TV series inspired Italy's first-ever feature film using the 3D technology that helped make Avatar into the highest-grossing movie worldwide. The Winx Club is on its sixth television series on Italy's main public television station, RAI 1, but at least one key to the future, Straffi said, rests with handheld computers: "We are developing (products for) the interactive world and the Web, because even the smallest use the tablet". 

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Winx Club Special Event! Meet Winx Cast & Special Screening In LA!

 Major Winx Club News!

A special Winx event will be hosted Feb 20th at the TLC Chinese 6 Theater in LA. Meet Molly Quinn (Bloom), Daniella Monet (Mitzi), Romi Dames (Musa), Amy Gross (Stella) and Morgan Decker (Tecna) and get a special screening of Winx Club 3D Magical Adventure The Movie. 

Informations:

Where: TLC Chinese 6 Theaters, 

6801 - Hollywood Blvd - Hollywood, CA 90028

When: Wednesday, February 20th 2013 at 6:30PM

What: A special screening of Winx Club Movie 2 3D Magical Adventure

and meet the Winx cast. 

You MUST RSVP with: winx@losangelesitalia.com 

Do so ASAP to reserve your spot! 

I wish everyone who attends a wonderful time and hope the event is Winx-tastic! 

Winx Club Season 5! Sirenix Transformation,3D Opening,Episode 14 Preview & Into The Infinite Ocean!